Successful grant proposals

The grant that I chose was a grant proposed by Beverly Bolton who works for the City of North Las Vegas Fire department. This grant was for the very worthy cause of  obtaining a car seat installation program. In this proposal the author explains how many people of the city come to their department asking for a car seat because they aren’t able to afford to buy one themselves, and there proposals will assist the fire department in helping people install their carseats so that their children can be as safe as possible when riding in the car. 

This grant proposal was awarded 5000 for their installation program in 2011 by State Farm, in this proposal the author starts with the need for this program and some statistics on the number of parents who have their seats incorrectly installed, and lists the objectives.

I think this was a great thing for state farm to fund. As an insurance company I think there main goal is to make people as safe as possible and makes their establishment look better in the eyes of the public. Of course, it is also a great thing for the fire department because it really helps there movement so much more even with just $5000. 

Grant Proposals!

Aside

Attempting to put a grant proposal together is no easy task. Beginning this assignement I assumed it would be challenging putting it together but as I am looking more into it, I’m finding the hardest thing to do is deciding what topic is important to me. I have decided to choose a need in Wichita that would need attention and write up a proposal for the topic, but it’s so difficult to choose just one!

Meanwhile, the body and layout of the proposal has been easier than I thought. I have used some pretty amazing resources that have been really influential in starting this proposal. The first site I’ve been using is called http://writingcenter.unc.edu/handouts/grant-proposals-or-give-me-the-money/ I love this site because it gives you a nice flow chart, and I love a good flow chart. This chart gives you the whole grant writing process which is very helpful, along with a very detailed description of each piece of a grant. I also love how it gives you different resources for grant writing.

I’ve also been using this sample grant proposal to help guide me through the formatting of the grant which can definitely be tricky. http://www.kurzweiledu.com/files/proof_resources_grant1.pdf it’s amazing how intricate this grant is, so I’m hoping with a couple of these resources my grant proposal will be just as detailed.

Group Assignments

Working in a group to achieve a common goal can be difficult, when you add no face to face time that make the task that much more difficult. Working in this group gives a chance to face a difficulty that not many of us have had experience with, which I think it great because it just broadens our knowledge and ill prepare us for future projects. In today’s world of technology it isn’t hard to believe that someday I may again have to work with a group of people that I know almost nothing about. 

I think this chapter was helpful to the group project because it gave us all some common ground. For me I thought page 270 was quite helpful. This page gave you a outline of what you should be aiming for when drafting a report such as a PSA, it lists that the content should be Accurate, Complete, Balanced, Clear and Logical, and Documented Properly. These are all things that I kept in mind as I was doing my portion of the PSA. I also think that the images and different colors of text we used really added additional to our PSA, it was eye catching and stimulating instead of just another boring announcement. 

I think this assignment was great exposure to something new and challenging, and although it may have been difficult the members of my group and myself were able to step up to the plate and successfully complete this assignment. 

Accounting Resume

This week I have chosen an accounting resume sample from career igniter, this website helps to give applicants tips on career building and shows samples. I will critique this resume and give the pros and cons.

http://www.careerigniter.com/resume-samples/accounting-resume-sample/

After going through this resume I must say that there are many things that I like about this sample. I really enjoy the formatting of this resume, it’s not the same old boring resume format but it’s not too much that it’s distracting from the actual point of the resume. This resume is visually pleasing and to the point which is always necessary when creating a ruseme, businesses can sift through hundreds so you want your resume to catch the eye. I also very much enjoy the mission statement at the top of the page. A mission statement is great to give your resume a personal feel, another necessary tool to help your resume stand out. 

This resume is not without it’s flaws. I dislike the way the bullets are such long points. When I see a bullet I expect something to the point, and quite frankly with these bullets set up the way they are I lose interest in reading the whole resume. This resume also really doesn’t list any accomplishments, which is certainly an issue. The bullets contain many duties but as an employer I would want to see someone who is going above and beyond not just doing the bare minimum. 

Although this sample has good qualities I certainly think it has definite room for improvement. In any case, it is a good starting point for someone who does not have a lot of experience with resume writing. 

No Kids Hungry

https://www.youtube.com/watch?v=2RUYkzJio24

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For my PSA I decided to showcase a public service announcement for the organization No Kid Hungry. This organization is dedicated to ending child hunger in America. I really love this public service announcement because it shows that you don’t have to have a long announcement for it to be a powerful one. This video basically showcases children holding up signs saying things such as “I havent eaten yet today” or “I got my dinner from a gas station” This makes such a powerful point because it’s not just some representative giving you the facts, it’s personal, it’s a child that needs help.

This organization is certainly targeting adults, attempting to aquire donations for what they believe is the solution. This organization also uses a very good attention grabber, they have a celebrity endorsement from Jeff Bridges, who is an actor and producer. This may not push people to give but for some reason a celebrity pushes people to listen. In the end, this organizations goal is to 1) connect kids with nutrition programs 2)  Educate and empower lower income families to stretch their budget to create healthy meals and 3) Shine a spotlight on this crisis in America. I believe this is a very powerful PSA and I think it does a great job of making this issue come to light even though it’s only a 32 second video. I am honestly very impressed with this organization and their message and how they market that message.

Sea World

I decided to analyze a Facebook page to take a look at how companies market themselves via social networking. I chose to take a look at sea world in San Antonio, and it’s very obvious to me that this companies target audience is families. When you first look into this page you stunning pictures of sea lions, orcas, and even penguins and it automatically gives you a sense that Sea world is a fun family environment. 

I personally think that Sea World does a great job of attracting young people to their establishment, and also they have exclusive deals that you can receive by just liking their Facebook page. Sea world also plays to the parents by posting about “family friendly” events including Halloween events and more. I did have one slight concern that I believe could be easily resolved, when you go to this page there is something that just screams out at you and it is the many negative comments Sea World attracts. Of course, any business is going to have critics but going down there page you see things written like “Sea world is cruel”, “Sea world is full of tortured animals” and no reply from any moderator on the site. I certainly wouldn’t expect a reply to every negative comment, I think it speaks very highly of a company to at least make an effort to keep their good name. 

In the end, I think Sea World markets it self very well and it’s positive use of social networking will surely only help them in the end. 

 

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Persuasive Messages

This week I wanted to focus on  persuasive messages and the different methods people use to gain the most out of their advertising. There are 8 methods that will effectively catch your audience’s attention. I decided I would go through the list and give my opinion of an industry or company that uses each method effectively. 

1. A strong product feature or benefit- The book does mention it, but I would say that Apple uses this technique very successfully. Apple seems to always give it’s audience that wow factor, no matter if the change is big or small. Apple knows how to show it’s great features that other smartphones just don’t have, it’s easy to see why the iPhone is consistently the most popular smartphone. This method works very well for them. 

2. A piece of genuine news- The first company that came to my mind was Forbes Magazine. If you have never had the chance to read an issue, Forbes does a fantastic job of delivering news to people in an easy and interesting manner. I hopped on their website and some of their lists include: “America’s most trustworthy companies”, “America’s best small companies”, “World’s most innovative companies”, and that was just in the companies section. Forbes gives people news and information that they can really use. 

3. A point of common ground with the audience- I think of car companies when I hear this, and more specifically trucks and hybrids. Whenever I see a commercial for one of those huge pickup truck, it almost always accompanies a story that helps the company find common ground with the “average joe” and on the other side of things a company advertising a hybrid almost always plays to the eco loving, enviornmentalist type. These companies know their target audience and use that to their advantage. 

4. A personal appeal to the reader’s emotions or values- Politicians do this, and it’s pretty much the only thing they do during election time. Commercial after commercial of someone basically telling you “if you believe in ____ then you better vote for me because if you don’t, then you hate freedom” Although I don’t particularly see the draw to this kind of advertising, It seems to do the trick for them. 

5. The promise of insider information- Department stores get me with this one all the time!! I have an email especially set up for when a store asks if I want to recieve coupons that only email members are privy to, and even though I know it may not be true I always sign up because I just love the thought of getting a deal thats more exclusive than just an ad in a newspaper!

6. The promise of savings- Amazon, comes to mind when I think about this one. Although they might not say right on the front page how much you can save, as soon as you put something in that search bar amazon makes sure to give you the price you could be paying. This gives customer added confidence that they really are getting the best deal. 

7. A sample or demonstration of the product- Infomercials are especially bad about this one! They always advertise some miracle product that no one really believes in to begin with, but where they get people is offering that “free __ day trial, guarenteed or your money back” and all you have to do is pay for shipping. Sounds like a great deal, unitil you do indeed try and return the item. The return process then gets difficult and tiresome. 

8. A solution to a problem- Payday loans. You know the ones, speedy cash, EZ money, the kind of places that offer you money to get by until payday with no hassle. These companies use this method to play to people’s needs, and offers to fix their problems for them! reading the fine print you can easily see that is not their main priority. These companies use this technique flawlessly though.